In today's fast-paced media landscape, TV news remains a powerful platform for reaching audiences. However, the rise of digital platforms has shifted viewer behaviors. To effectively engage with contemporary viewers, TV news outlets must develop innovative advertising strategies that effectively integrate traditional television with digital feature

In bustling cities across the globe, auto rickshaws weave through traffic, their vibrant hues catching the eye. These ubiquitous vehicles, often adorned with banners, are a mobile canvas for businesses seeking to reach a broad audience. Rickshaw advertising offers a unique opportunity to target with consumers in their daily lives, turning these eve